White Rose Estate aims to match our winemaking goals with the emotional connections you seek in your wine experience. Since our inception in 2001, we have discovered that people value how they feel when they drink wine more than the traditional emphasis on provenance. Over the past two decades, we have focused on understanding these connections and creating wines that fit each emotional experience.
First, we identified the most prominent ways people connect emotionally with wine: social experiences, learning, collecting, pairing wine with food, and the subjective beauty that can be found in wine.
Next, we studied the characteristics in a wine that best facilitate these experiences. For example, a collectable wine must age well over time while an educational wine must teach you about the winemaking process.
With this knowledge we define our winemaking practices, selecting the appropriate vineyards, winemaking techniques, and barrel aging regime to achieve our desired objectives. Each of these steps help us to craft wines from the ground up that match the emotional connection you seek through wine.
White Rose Estate is excited to share these emotional connections with you, challenging the traditional, sense of place based mindset that is seemingly ubiquitous within wine.
Ownership
Greg grew up on the east coast and moved to Southern California when he finished college to start his career in manufacturing. After more than a decade of successfully building a company in the aerospace industry, Greg’s penchant to learn something new and challenge himself in a new walk of life got the better of him. In 1995 he began taking courses at UC Davis in viticulture and enology with the hopes of someday owning a small vineyard. After several scouting trips to Oregon in search of land capable of producing world-class Pinot noir, Greg finally realized his dream in 2000 when he purchased an existing 10-acre vineyard called White Rose Vineyard.
Wine Making/Operations Lead
Born and raised in Sebastopol, CA among apple orchards and newly planted vineyard my brother and I spent our weekends working in my dad’s fresh pasta shop making homemade pasta and ravioli. During my first quarter at Cal Poly, San Luis Obispo I heard about the new wine program and after speaking with a few professors I found the career I was going to pursue. I worked in Paso Robles for Linne Calodo for 2 years during my college studies. Upon my graduation I achieved a goal of mine working and living in Italy. I was fortunate enough to work a harvest for Erbaluna in La Morra making Barolos. After this amazing experience I returned home and began working for Paul Hobbs Wines as an Intern, as well as a harvest in Argentina for Viña Cobos. Over the 14 years with Paul Hobbs I held many different titles and wore many hats working with both winemaking and vineyard teams. In the Summer of 2021, I made the move to the Willamette Valley and joined the White Rose Estate as Operations Lead in August 2022. In my free time I spend time with my family, wife, Christina, and our two daughters, Alessandra and Adriana.
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